đ October 28 - November 03 | The madness of King Zuck
Last week was a shorter week than normal, as Friday the 1st of November is a bank holiday in France, and hence the island. In fact, we have both the 1st and the 2nd, a lot like in Mexico. Many businesses were open Saturday morning, though, and Iâll get to that a little later.
As you know if you read this regularly, I was on the electoral list for the ARIN Advisory Council. The votes are now closed, as of midnight on the 1st of November. Announcements will be made on (or possibly before) the 8th. I have no idea where I stand, but I would like to thank each one of you if you have either voted for me or endorsed me on the elections site.
This week will be a little shorter than normal too. Iâd previously mentioned that Iâll be taking a little break to disconnect and relax a little. I canât promise to not write something, but I doubt Iâll write some of the longer articles that I tend to do.
Thereâs no structure or particular message to todayâs note, just something that has been on my mind and something I see cropping up in discussions, podcasts and other fora. Itâs about a typically Internet conspiracy theory, but I think there are parallels, even examples in operation today. Read on to find out more.
PS. The subject merits a lot more discussion and research, but thatâll have to wait for another time.
I donât know whether you have heard of Dead Internet Theory or not, but it is an interesting idea, if a little flawed, and conspiratorial in nature. The main idea is that the Internet is now mostly automated bots talking to automated bots that make and interact with automatically generated content, all backed by algorithmic control. And hereâs the whacky part if the first wasnât enough, to control the population and minimise organic human activity. This discussion has gained a lot of attention in tech circles, and even in the governance areas of the Internet.
For the record, I will state it clearly, I donât believe it for a second. However, I do think there is merit in discussing it because from a macro perspective, what is happening in the online advertising worlds, looks eerily similar to the ideas put forward by this theory.
One reason I donât believe it, is because, like all conspiracy theories, there isnât a single person who has written an academic paper, book, or official manifesto outlining the theory at its inception. Quite the opposite, it was originally posted on a 4chan paranormal board. If that doesnât spark scepticism, then I donât know what would.
Anyway, back to online advertising.
What is becoming clear through legal cases, and what many of have observed for years, including the investigations done by the EU, is that more and more of the âcontentâ for advertising is being driven by and created through automated systems, talking to other automated systems that place bids on placing ads on websites (although this is diminishing), Social Media (exploding), YouTube, that themselves are automated end-to-end until you see the ad on your Instagram feed. And according to Meta, specifically Mark Zuckerberg, this is about to get worse for those of you who choose to use their platforms.
Since Metaâs pivot (read panic) to the Metaverse, that has been nothing more than a money pit and has produced absolutely nothing of value or useful in innovation to the world. But the next high is coming from the irresistible crack cocaine that is Artificial Intelligence.
Well, according to Meta (via 404media), itâs about to get worse. More and more of the algorithmically controlled timeline will be created by bots, monetised by ad-placing bots, being viewed by (many) âclick the adâ bots to defraud money on Instagram and the other digital surveillance and billboard machines they are.
Side Note: AI, Artificial Intelligence, is now the accepted term for what is actually Generative Artificial Intelligence, GenAI. I lost this battle a while ago, where I wanted to ensure we didnât legitimise souped-up autocorrect machines with a branch of mathematics that is very intriguing.
Thereâs probably some nuance in law that makes this completely legal, but it certainly looks a lot like fraud, and the winner is always Meta and neither the consumer (submerged in auto-generated tripe covered in auto-generated ads) or the small business (paying increasingly for less and less to compete with automated machines that produce drivel, but thousands of times faster).
This is madness.
Have fun and have a great week.