We're not going to get to Level 5 autonomy anytime soon for a whole host of reasons. That's why it's interesting to see a new idea about self-driving cars.
Car manufacturers have carefully studied the pain points for drivers and, I'm guessing by using Jobs To Be Done Theory, have set out to solve an exponentially simpler problem that point-to-point or start-to-finish autonomous travel. They're concentrating on highway driving only, in what they call on-ramp to off-ramp.
A long, but informative article, on redef from Matthew Ball. Really worth the read.
I was thinking about this and other ideas around Fortnite. 12 Million people attended a Marshmello concert hosted by Fortnite. Then 12 hours later, they did it again with almost as many people attending.
Think about that for a minute. A 12 million person concert! In less than 24 hours it was possibly something like 20 mIllion.
… Just look at what it happening in the world of photography.
Digital camera sales have fallen off a cliff and are unlikely to rebound to the highs of 2008 to 2011.
Why?
Smartphones are a simple answer. Smartphone photography has gotten better and better in recent years, with advances in lens and sensor technology allowing them to almost compete with quality DSLR cameras. It’s the next wave that has already started that shows us what to expect.
A rant about the semantics and meaningA little different today, but bear with me as I climb on to my soapbox to rant about Digital Transformation. 😉
Upfront, I apologise, I’m sorry.
On to the update/rant.
The phrase Digital Transformation, and why it is misused
I understand the lure; honestly, I do. It’s a snappy phrase and something that evokes moving forward and resolving problems, but boy do I dislike the phrase Digital Transformation!
Orange, Canal+ and Netflix going toe to toeSometimes these newsletters virtually write themselves. Other times it’s a struggle because the topic is so big or so complicated that I can only hope to scratch at the surface, doing a poor job at that.
I’ll let you guess which type this one is 😢
On to the update.
China, Venezuela and The Cloud
With the recent kerfuffle between China and the NBA, China and the Trump administration and then Apple (or more precisely the App Store and China), I thought it would be interesting to analyse a little of what is happening and how companies are starting to do rewind years of work entering China.