Updated: Why the new 16” MacBook Pro is a testament to Jobs-to-be-Done Theory

I've updated the website. Let me know if you want me to resend an updated email

For nearly two hours I’ve been agonising whether I should send another email to let you know that I do know how to count and that I just made a quick editing mistake and had 10 items in the list and not 9 as the text suggested. 🤦‍♂️

I’ve fixed it on the website, but if you’d prefer the updated version by email I’d be more than happy to resend it if you request. 👍

This is what I thought of immediately after spotting the error:

Cleveland: Well what on earth does that mean?

Chapman: I don't know - Mr Wentworth just told me to come in here and say that there was trouble at the mill, that's all - I didn't expect a kind of Spanish Inquisition.


W(The door flies open and Cardinal Ximinez of Spain (Palin) enters, flanked by two junior cardinals. Cardinal Biggles (Jones) has goggles pushed over his forehead. Cardinal Fang (Gilliam) is just Cardinal Fang)

Ximinez: NOBODY expects the Spanish Inquisition! Our chief weapon is surprise...surprise and fear...fear and surprise.... Our two weapons are fear and surprise...and ruthless efficiency.... Our three weapons are fear, and surprise, and ruthless efficiency...and an almost fanatical devotion to the Pope.... Our four...no... Amongst our weapons.... Amongst our weaponry...are such elements as fear, surprise.... I'll come in again. (Exit and exeunt)

Chapman: I didn't expect a kind of Spanish Inquisition.


(The cardinals burst in)

Ximinez: NOBODY expects the Spanish Inquisition! Amongst our weaponry are such diverse elements as: fear, surprise, ruthless efficiency, an almost fanatical devotion to the Pope, and nice red uniforms - Oh damn! (To Cardinal Biggles) I can't say it - you'll have to say it.


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Matthew Cowen @matthewcowen