🎙Podcast announcement🎙

I promised to let you know

As promised here’s the link and show notes for the podcast, with the ever-wonderful Michele Marius.

Follow me on Twitter (I announced it there first 😉).

For the RSS-inclined, you should know that you can catch all the issues through any RSS reader, such as NetNewsWire (Mac), Reeder (Mac) and plenty of other online services (Feedbin, Feedly, etc.) here: https://thefutureisdigital.substack.com/feed


ICTP 105: Why Tools And Culture Are The Keys To Digital Transformation, With Matthew Cowen

From the ICTPulse website:

The term ‘digital transformation’ has been a buzz phrase over the past few years, with organisations trying to realise it – with varying degrees of effort and success. However, now, digital transformation may be crucial for organisations to not only survive, but more importantly, to be in a position to thrive, once we get to the other side of the current COVID-19, which is also known as the novel coronavirus, pandemic.

Over the past several weeks, organisations have had to grapple with how they can best leverage technology in order to keep themselves afloat, and digital transformation is frequently being touted as the key to their survival. However, as much as the term ‘digital transformation’ has perhaps reached the point of overuse, we may still not have a clear understanding of what it is, and how best it can be achieved.

To a considerable degree, organisations are looking for a magic bullet: a quick fix that would allow them, at the very least, to sustain their operations, and to be able to meet their financial commitments. To that end, their focus when pursuing digital transformation is the use of digital tools, specifically software applications that can assist with specific tasks – but which in fact are not necessarily ‘transforming’ the business or organisation.

Hence the focus of our podcast episode today is the mechanics of digital transformation in businesses, and how organisations can bet the ball rolling now, and more so in the face of the ongoing pandemic.


Due to the subject, it is easy to have in-depth conversations on individual aspects of the digital transformation process. However, and in order to keep the discussion with Matthew to a manageable length, below are some of the questions raised that guided our conversation:

What has been the reaction and the experience of the Martinique business community to COVID-19?

What are some of the challenges tech businesses are experiencing or are likely to experience at this time?

How would you define the term ‘digital transformation’?

Typically, what would you say are the key steps as an organisation thinks of embarking on a digital transformation process?

How might the digital transformation process during COID-19 be different from what might have been implemented pre-COVID-19?

For service-based businesses, their income is likely to be adversely affected when they become digital. How might that be managed?

What are 3 to 5 questions an organisation should ask itself to determine how or where they should start their digital transformation effort?

The title is the link, but here it is again if you missed it: 


The Future is Digital Newsletter is intended for anyone interested in Digital Technologies and how it affects their business. I’d really appreciate if you would share it to those in your network.

Share The Future is Digital

If this email was forwarded to you, I’d love to see you on board. You can sign up here:

Subscribe now

Visit the website to read all the archives and thanks for being a supporter, have a great day.

Matthew Cowen @matthewcowen