We can argue whether it is fifty, one hundred and fifty or a thousand. But we can’t argue that modern wall-gardened social media is overwhelming and gets overwhelmed as it gets bigger. Facebook is a nest of anti-vax, QAnon, and other senseless conspiracies (amongst the decent stuff). Twitter is… er Twitter. Instagram was a nice swimming pool but now has too many turds floating in it to be attractive, and the new lovechild of Mark Zuckerberg, Threads, is a train wreck waiting to happen, as it already has with Bluesky.
Overwhelming. Overwhelmed.
Human-scale, federated, non-wall-gardened social media is where the puck is going. Zuckerberg and others know this. That’s why they’re trying to federate, and this is why they’re trying their hardest to say, ”This time, we’ll be nice and play fair”. And they might be genuine at this point, but it will not stay that way. It never does. Once the “monetise at all costs” DNA kicks in, it will be the end of the lovely pool with friendly guests. It’ll get dumped in like a frat boy party. I’d urge all Fediverse instances to update or write policies that ensure no directly or indirectly posted advertising will be allowed. I would also encourage you to enforce them and kick out any violators. Mark my words; they are coming for ad dollars. Maybe not today or next year, but eventually, they’re coming. They can’t help themselves.
Dunbar’s number talks about human-scale interactions that are manageable, and it is precisely this that makes our offline experiences more pleasant. These interactions are imperfect but better than swimming in that turd-laden pool. And that’s why online human-scale Fediverse experiences are much better than the centralised content sweatshop slave drivers we have seen up until now.
