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  • Digital tools

    They’re not always for good. It's more complicated than that.Reports of my demise (writing for this newsletter) have been greatly exaggerated. On to this weeks’ briefing. If it is not apparent, I am quite positive and reasonably optimistic about digital technologies and what they can do for us in business, but also what they can help us with for society. Steve Jobs once said that computers were like bicycles for the mind.

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    → 10 December 2019, 18:26
  • Updated: Why the new 16” MacBook Pro is a testament to Jobs-to-be-Done Theory

    I've updated the website. Let me know if you want me to resend an updated emailFor nearly two hours I’ve been agonising whether I should send another email to let you know that I do know how to count and that I just made a quick editing mistake and had 10 items in the list and not 9 as the text suggested. 🤦‍♂️ I’ve fixed it on the website, but if you’d prefer the updated version by email I’d be more than happy to resend it if you request.

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    → 19 November 2019, 18:41
  • Why the new 16” MacBook Pro is a testament to Jobs-to-be-Done Theory

    Apple’s correction course — undoing poor design decisions and ignoring theorySign up now I’m a little late getting this one out the door, having not written an update last week at all. My apologies. Life got in the way, preventing me from taking the time to sit down, research and write the email. It’s a long process and demands a lot of concentration-time, something that is increasingly difficult to find for good reasons.

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    → 19 November 2019, 15:16
  • The economics of free vs paid for

    I’m a little late with publishing my posts to be strictly adhering to the challenge. Still, as its a voluntary test, I’m not particularly worried as no money is relying on this working. I guess if I publish 30 articles in the 30 days with an approximate schedule of one a day, then it could be considered that I completed the task. Many of us use services on a daily and regularly that are free.

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    → 11 November 2019, 05:59
  • Autonomous Driving on the highway is coming sooner than you think

    We're not going to get to Level 5 autonomy anytime soon for a whole host of reasons. That's why it's interesting to see a new idea about self-driving cars. Car manufacturers have carefully studied the pain points for drivers and, I'm guessing by using Jobs To Be Done Theory, have set out to solve an exponentially simpler problem that point-to-point or start-to-finish autonomous travel. They're concentrating on highway driving only, in what they call on-ramp to off-ramp.

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    → 9 November 2019, 18:38
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