Unless youāve not been reading, youāll have noticed that I have been a bit down on ātechā lately. And itās true: I do feel a sense of despair when I look at the tech industry from a macro perspective, or at least from the perspective of the numerous articles, blogs, and reports discussing the latest dreadful thing tech has enabled.
Last week was no different, with no less than Apple starting to show colours that it never used to. The TLDR is that Apple has been battling with the EU about its App Store policies related to the fees Apple charges. Not the amount of the fees, although that too, is up for debate, the anti-steering fees, a āCore Technology Feeā, and most egregiously, a fee to anyone and everyone that graces their presence by using an Apple product. Apple decided that āduring a period in which it has been widely criticised for its tone-deaf advert for the latest iPad in which it crushed the tools of the creative industry, irking many people in that industry to feel more than a little concerned about how Apple now treats this industry compared to its historical stance for the creative artsā it should bully Patreon into taking a cut from all its users whether they use Apple services, software and hardware or not, purely because that used an in-app purchase on the Patreon app. Of course, Patreon could not use Appleās in-app purchasing system, but no. Apple closed that door too, even going as far as to threaten to kick the Patreon app out of the App Store if they didnāt switch payment processors to Appleās own. Then it transpired that the rates Patreon charges its users are lower than those of Apple, which is mafia-ing out of people. To remind you, Apple takes a 30% cut in the first year, and if you can qualify for the Small Business Program (if), that is reduced to 15% for each transaction. So now, Patreon users pay Apple the biggest slice of their earnings for little to no actual service rendered, over and above the service actually rendered by Patreon. This has a name, and it is called rent-seeking. This is a feudal economy and brings us back to medieval times when lords of the manor trashed the commonerās rights to extract more and more money to gain and sustain wealth. This will not end well for Apple.